This role will be responsible for building, managing and optimizing strategies and tactics that deliver revenue growth within target customers. Customer segmentation development and up-dating, loyalty activity and programs, CRM improvements and Marketing Automation management are included in this role. These efforts will include direct to customer marketing, demand generation and lead nurturing, customer relationship management (CRM) campaign development and sales enablement tool development and support. Alignment and coordination with the sales team is crucial for success.
Design, build and implement a comprehensive sales enablement program (to include tools, processes, and programs3 xuild and enhance lead generation programs.
Provide marketing qualified leads to sales.
Manage customer segmentation, identifying those with the highest potential and building relevant campaigns to increase engagement and conversion.
Partner with our clients Sales leaders to understand the needs of the team and design and execute a customized enablement strategy to support the teams sales readiness and effectiveness.
Design and deliver metrics to measure effectiveness of enablement initiatives.
Measure and report on the impact and effectiveness of initiative investments
Manage the rollout, adoption, and knowledge transfer of sales tools and best practices; communicate with learners, facilitators, and speakers to ensure smooth delivery of training classes and programs
Develop and optimize customer loyalty activities and programs to incent greater share of wallet from target customers.
Manage Customer Relationship Management (CRM) platform and vendor relationship.
Identify and execute CRM best practices; ensure adoption and consistent utilization of CRM tools and reporting; oversee customer data/analytics strategy
Strong process and analytical skills to identify inefficiencies and create improvements
A proven track record in creating, delivering, and training successfully with measurable results in fast-paced environments
Bachelor's Degree and 5-10 years of experience
Experience in a 2 tier B2B distribution industry preferred
Directly supervises 4 individual contributors
Driven for results
Coaching and developing teams
Prolonged periods of sitting at a desk and working on a computer
Less than 10% overnight/North American travel is required
About HDJ & Associates, Inc.
HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place.
Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list.
Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming.
Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.